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Sea of Small Commodities, Heaven for Shoppers: Yiwu Shopping Tourism Overview

Yiwu is in the middle part of Zhejiang Province whose geographical center is in the southwestern Yiwu. Yiwu is 130km and 300km away from Hangzhou and Shanghai. The city covers an area of 1,105 sq km, has a population of 0.68 million with local hukou and nearly 1 million migrating workers and businessmen. The daily migrating population is 0.2 million. Yiwu has a long history, 2,228 years since established as a county. Celebrities from Yiwu include Luo Binwang (one of the four brilliant talents in the early Tang Dynasty), Zong Ze (a famous general in the Song Dynasty, who resisted the invasion of the Jin Kindom), Zhu Danxi (one of the four reputed doctors in the Jin and Yuan Dynasties), modern trade news educator Chen Wangdao, literary theorist Feng Xuefeng and historian Wu Han.

Yiwu is strong in terms of its markets and economy. In 2005, its social and economic comprehensive development index lists the 12th among the top 100 competitive counties or cities in China, and its comprehensive competitiveness is the first in the 22 county-level cities of Zhejiang. Recently, it has been honored by Internet citizens as one the most popular county-level cities (including large- and mid-scale cities) in China, ranking the 10th. Benefited from the sustaining prosperity of its market, the shopping tourism of Yiwu has achieved greatly in recent years. In 2006, it received over 437 visitors per day and 260,000 international visitors in the whole year. Yiwu has been judged by tourist as the top 10 attractive travel destinations and also top 10 tourism and leisure cities in Zhejiang. Yiwu International Trade Center has been awarded by the National Tourism Administration a title as the first AAAA rated shopping tourism area in China. More and more tourists take the shopping in Yiwu as fashion tours. Yiwu China's small commodity shopping tourism has become the powerhouse for the social and economic development in Zhejiang and a special brand in the circle of the Yangtze Delta tourism economy.

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